Objective: The Peach Press is a local stationery company that required a full brand identity.

Solution: As the company primarily focuses on wedding and baby stationery, a soft watercolor logo with elements of script in the font is used. The watercolor application is carried through to the back of business cards and to custom stickers. The logo arrangement and the pastel peach hue conveys reminiscence of the sweetness of a candy shoppe.

Along with the logos, business cards, website, and blog shown, stickers, packaging, and order forms were also created.

Skills Featured:

– Branding

– Web Design

Objective: Chromatic and Co. is an online wedding stationery company that has a handful of featured designers that provide digital designs for purchase on their site. As a featured designer I was tasked with designing a variety of wedding suites with matching personal stationery, gifts, and printables. 

The Peach Press, a local wedding stationery company, was in need of a variety of wedding suites including save the date, invitation, RSVP, information, and thank you cards. 

Delphine Studio is a wedding stationery company that needed help creating client proofs and wedding suite designs with large fields of color for their own product line, as well as their wedding catalog featured in select Papyrus stores. They also needed wedding suite designs to present in the online store weddingpaperdivas.com.

Solution: A diverse selection of wedding suites were developed with varying styles from classics to quirky trends based on the needs of the particular company. Once the designs were approved I was tasked with getting the final files print-ready.

Skills Featured:

– Stationery Design

– Typography

Objective: Tehachapi Fiddlers Association required an event poster for their 37th Annual Old Time Fiddle Contest, "Fiddlin' Down the Track." 

Solution: Tehachapi is a very small town in southern California with a lot of western country elements. To reflect the towns character a large graphic was created in a style that would mimic the look of letterpress. I also used fonts that throwback to "wild west" letter–pressed posters. The colors are all muddled bright earthy tones to add even more country flare.

Skills Featured: 

– Poster Design

– Typography

Objective: The Peach Press, a local wedding stationery company, was in need of a variety of Holiday cards, greeting cards, and baby stationery once they started expanding their online site to include more than just wedding stationery.  

Solution: I designed a variety of Christmas, Holiday, and Hanukkah cards for the 2013 holiday season, a few birthday cards, and a some baby stationery including announcements, thank you cards, and shower invitations.

Skills Featured: 

– Stationery Design

– Typography

Objective: In an effort to educate college students on the risks of sleep deprivation at the college level, an infographic campaign was to be developed.

Solution: To convey the "fog" of sleep deprivation the photos were stylized with a blurred effect and converted to a monochromatic hazy blue instead of their original color. Graphics were designed to interact with the photos through their circular shape but were brightly colored in warm hues to set a tone of unease and restlessness.

The final design included the large bus stop poster and as well as a unique "brochure" packet, shaped like a pack of gum, that could easily fit into a pocket in order to appeal more to the target audience. Within the packet there were 4 booklets, each describing a different area of sleep deprivation.

Skills Featured: 

– Infographic Design

– Packaging Design

Featured are a few of my most recent logo designs created both as a freelance designer and a full-time employee.